Volvo Valve Meme

There is a whole meme with this broken english stuff probably originating from 4chan.
Volvo valve meme. See shibe dolan etc. In 2013 diretide was cancelled. And dota2 players started sending prank calls and mails and emails also on social media to volvo instead of valve. Through the thousands of comments it would appear that volvo the automotive company has embraced the meme.
It started with the dota chinese scene. Volvo has released the following comment on their facebook page valve hats are great but the people want diretide. That was so funny at the time. And diretide came back.
Attention over volvo has overflowed and the meme has taken a life of it s own on other pages. In gaming there was tires don exits thing from 5 6 years ago and recently it started in dota. They would refer to the game as doto with their broken english. It was founded in 1996 by former microsoft employees gabe newell and mike harrington and made famous by its highly successful and critically acclaimed first product half life released in november 1998.
Then volvo sent prank calls to valve.